The Story

• Unify the themes of SUMR Token education, Proof of Summer.fi promise, Product Launches and TGE Teasing/Countdown/Launch to create a cohesive story and positioning.

The storytellers and their means of distribution

• All the people and entities that can help to tell the Summer.fi story

The amplifiers

• Paid and non paid amplification

The timeline

• List view 👇

Content Goals

These are the content goals that we are focused on over the next few weeks. We will use these goals to frame the copy and ensure that each piece of content fulfills one of the following goals:

1. Build Authority
   • Educate the audience about Summer.fi’s unique features
   • Double down on the core message of “the best way to get great returns in DeFi. Safely and effortlessly”
2. Build FOMO
   • Here’s what you’re missing by not acting now
   • Staking buckets filling up (short-term already full)
   • Early stakers lock in better terms
3. Build Anticipation
   • Create excitement around what’s coming
   • Hyperliquid launch means access to the best networks
   • Why its worth sticking it out for the long haul

Content Calendar

Simple content calendar 1 pager for each Storyteller

December 20 - January 7

The Foundation: Goal is to build awareness around summer fi core value.